Core values

At AppFlowy, we embody what we value deep in our hearts, taking inspiration from other great companies while forging our own path. AppFlowyโ€™s five core values are Mission Driven, Aim High & Iterate, Transparency, Collaboration, and Honesty. Together, they spell MATCH. We will continue to iterate and refine these values as we grow.

Mission Driven

  • Our mission is to make it possible for anyone to create apps that suit their needs well.

  • We are true believers in open sourceโ€”a fundamentally superior approach to achieve the mission.

  • We actively lead and support the AppFlowy open-source community, where a diverse group of people is empowered to contribute to the common good.

  • We think strategically, make wise decisions, and act accordingly, with an eye toward whatโ€™s sustainable in the long run, not whatโ€™s convenient in the moment.

Aim High and Iterate

  • We strive for excellence with a growth mindset.

  • We dream big, start small, and move fast.

  • We take smaller steps and ship smaller, simpler features.

  • We donโ€™t wait, but instead iterate and work as part of the community.

  • We focus on results over process and prioritize progress over perfection.


  • We make information about AppFlowy public by default unless there is a compelling reason not to.

  • We are straightforward and kind with ourselves and each other.

  • We surface issues constructively and proactively.

  • We say โ€œwhyโ€ and provide sufficient context for our actions rather than just disclosing the โ€œwhat.โ€


  • We pride ourselves on being a great team.

  • We foster collaboration, value diversity and inclusion, and encourage sharing.

  • We thrive as individuals within the context of our team and succeed together.

  • We play very effectively with people of diverse backgrounds and cultures.

  • We make time to help each other in pursuit of our common goals.


  • We are honest with ourselves.

  • We admit mistakes freely and openly.

  • We provide candid, helpful, timely feedback to colleagues with respect, regardless of their status or whether they disagree with us.

  • We are vulnerable in search of truth and donโ€™t defend our point to just win over others.

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